Crazy Hours White Dial with Luminescent Numbers

Franck Muller creates a new philosophy of time.

True to his reputation as a creator of genius, Franck Muller presents Crazy Hours, a collection of quite extraordinary wrist-watches. This model is the expression of a totally innovative approach to the very notion of time. It establishes a new philosophy and proclaims independence from the established order of time.

The twelve-hour division of time was ordained back in the days of the pharaohs and that chronological order has dictated the appearance of the clock face ever since. The association of the zenith with noon is so strong that no-one needs to recognize the figure in order to know what time it is. This codification of time is all the more apparent when we come to realize that each hour of the day symbolizes a certain number of activities. In short, timepieces reflect the social codes that govern our daily life.

However, for the last ten years or so, Franck Muller, through his creations, has been inviting us to share his reflections on the value of time. With Crazy Hours, he offers us a contemporary approach to this question, inviting us to think again about our habits and customs in relation to the progress of our day.

The conventional dial is undeniably simple and logical, with its single clockwise revolution from 1 to 12. But does it have to be that way? After all, do we have to stick with a reading which has been perpetuated for centuries when everything in the modern world has evolved? Though the very reference points and values of time have changed, the manner in which they are indicated remains fossilized.

For Franck Muller, a contemporary reflection on the reading of time offers a means of taking full control of ourselves. Time becomes a value that is personal, individual, unique. The figures on the face of the Crazy Hours are presented in an unconventional order, to which each individual can attach his own values. At the same time, however, the inventiveness of this exceptional watchmaker and his mastery of complications ensure that the reading of the hours remains precise.

Like all the great artists and creators of modern times, Franck Muller gives free rein to his creativity and, through Crazy Hours, gives us the chance to live out our originality in our everyday life. The Crazy Hours is available in several different versions.