04.27.2006

Franck Muller Identified as the Most Prestigious Watch Brand in the United States

On February 27th, the Luxury Institute of New York published the results of a survey on the ultra-luxury watches segment. The Luxury Institute surveyed more than 400 luxury products consumers with a minimum of $200,000 annual income and a capital of at least $ 5 million.

FRANCK MULLER was considered the most prestigious purveyor in the ultra- luxury watches segment with a score of 80/100 points followed by Patek Philippe. Vacheron Constantin, Audemars Piguet and Breguet joined for the third place. The interviewees had to determine the value of a brand through the following criteria: quality, exclusivity, added value in terms of social status and customer experience.

The House of Franck Muller distinguished itself as the truly unique and exclusive brand. Wearing a Franck Muller watch allows its owner to feel special. Moreover all the customer experience is unforgettable.

Seventeen brands were rated overall including: Audemars Piguet, Bedat, Blancpain, Breguet, Cartier, Franck Muller, Girard-Perregaux, Harry Winston, Hermes, IWC, Jaeger-LeCoultre, Patek Philippe, Piaget, Rolex, Ulysse Nardin, Vacheron Constantin and Van Cleef & Arpels.